Almost all of us can name someone who has positively influenced our life, and it is human nature to look to our peers for inspiration and guidance. That’s why role models are a key part of Girl Effect’s culture brands.
In the words of the late American poet Lucille Clifton, “We cannot create what we can't imagine”. But it is possible to envisage a whole new world if we are shown it. For this reason, Girl Effect’s social change brands include inspiring female and male role models from multiple walks of life. On the radio, the experiences of fictional drama characters mirror and inform girls’ own lives. In our editorial content, we use real life role models to inspire our audiences.
For instance, the drama characters of Yegna and Zathu are all role models, each opening up girls’ expectations of what may be possible, and broadening their horizons. So too are the female and male hosts who present the Yegna, Zathu and Ni Nyampinga talk shows, as well as Agony Aunts that feature weekly and answer burning questions from our audience. Typically, their queries focus on friendship, sexual reproductive health, safety, taking care of their bodies and exploring their own personal potential and value.