Youth brands

Our youth brands shine a light on the issues a girl faces, telling her story in her words. We bring them to life through the media and mobile tech that unites girls and boys. In ways they love and interact with.

This is how we start to create change from within – by girls, with girls and for whole communities. And because we start with deep local insight into girls’ lives, we’re able to root everything in their culture, needs and behaviours.

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How we build brands

Learn about our 10-step brand creation process 

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Our youth brands

Five must-haves to launch the biggest youth brand in Malawi

Uniting boys and girls for a more equal Malawi

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Real-life stories that spark change for girls in Ethiopia

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Mobile-based brand uniting young people in Tanzania

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Developed by girls for all young people in Rwanda 

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Understanding our youth brands

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Youth brands working with the grain of culture

Why a deep understanding of society is vital for brand success.

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Why all girls need role models

Our youth brands use inspirational real-life and fictional characters to expand girls’ horizons.

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Working at mass scale through youth brands

Our youth brands must ignite social change far and wide.

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Partner with us

Make a difference to girls' lives

See our partners