Let's lift ourselves up, together

Tujibebe is a mobile-first digital brand that provides  young Tanzanians with the information and the inspiration they need to make choices about their health, learning and livelihood- from setting up a small business and saving for the future, to speaking up about body concerns and visiting a health centre. 

Meaning “let’s lift ourselves up, together” in Swahili, Tujibebe brings young people together to overcome life’s challenges and realise their ambitions.


Tujibebe’s content is accessible online whether girls own or borrow a mobile phone - connecting with girls via a radio drama, radio chat show, interactive audio stories, digital channels and clubs. Our Interactive Voice Response (IVR) line features inspirational stories and advice from female entrepreneurs, top tips and quizzes - girls can call for free using Tanzania’s biggest network provider, Vodacom.

What we make

Tanzania_Girl Networks

Radio Drama & Chat Show

Weekly drama follows teenagers as they navigate friendship, each week, its' themes are explored in a chat show.


Tanzania_IVR Line

National IVR Phone Line

Interactive, on-demand audio content, featuring inspirational stories, top tips, and quizzes. 

Tujibebe digital

Digital & Social Media

A place for girls to share stories, get tips and inspire each other.

Tujibebe club

Girls' Club Networks

Through Femina Hip's club networks, we reach 2,500 school youth clubs with our content.

Our impact


Estimated 1.7 million girls

reached through Tujibebe’s radio show - available on Tanzania’s biggest radio station, Cloud FM on Anchor FM and Facebook.

Phone line

Over 1.5 million calls

to our IVR line seeking inspiration and advice.


2,500 school youth clubs

share our content with their members. 

Digital & Social Media

770,000 website users. Content seen over 1 million times on Facebook. 

Tujibebe Partnerships

Vodafone Foundation

Vodafone Foundation

Empowering girls through mobile with the information they need to transform their lives

Learn more about Vodafone Foundation
Restless Development

Restless Development

Implementing, supporting and strengthening TEGA networks in India

Learn more about Restless Development


Breaking down negative attitudes and behaviours that prevent girls accessing life-saving vaccines

Learn more about Gavi

Would you like to work in partnership with Girl Effect in Tanzania

Contact our team

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