Jonathan McKay

Chief Creative and Programmes Officer

Based in New York

As Chief Creative and Programmes Officer at Girl Effect, Jonathan is responsible for leading a global team that brings together experts across a diverse range of expertise, including scriptwriting, data science, social behaviour change communication, digital safeguarding and design. Leading our Impact, Programmes and Create functions, Jonathan works to foster collaboration across disciplines and countries to create brands and media products girls love, from serialised radio dramas to chatbots.

With a background in digital marketing and design, Jonathan has spent the last fifteen years finding creative ways to use digital technologies to reach, engage and empower marginalised communities in Africa and Asia. Before joining Girl Effect, he worked with a wide range of both private-sector and non-profit organisations, including Diageo, Unilever, Save the Children, Brac, UNICEF, UNFPA, Facebook and the Ford Foundation, launching large-scale digital experiences and platforms available in more than 40 countries.